This course centers around the technical steps you need to take to put your online assets (website, blog site, online store, etc.) in the best possible light in the eyes of search engines, more specifically Google and Bing-Yahoo. This course covers thing you absolutely must do to have even a shot at getting to page one of these search engines organically. I follow these lectures with additional guidance to help you construct and display your web page assets so that they not only pass scrutiny when being crawled by "Spiders" in the service of these search engines, but that they receive high-marks from these activities - which will hep you to place higher in the search engine rankings when organic searches are conducted by the public looking for online information. There are many "website designers" out there today completing sites using templates, widgets, etc. And the whole world is out there using similar keywords and keyword phrases trying to get found.